By: Business in Milwaukee, WI


Milwaukee, WI is a bustling city located in the state of Wisconsin, known for its rich cultural heritage and vibrant community. With a population of over 590,000 people, Milwaukee offers a promising market for various businesses, including the outlet mall industry. This article aims to shed light on the prospects of starting an outlet mall business in Milwaukee, the approximate investment required, and the potential return on investment. Additionally, we will highlight suitable locations for such ventures.

Overview of Residential and Commercial Areas in Milwaukee, WI

Milwaukee, WI is divided into several residential neighborhoods and commercial districts, providing a diverse mix of customers for an outlet mall business.

1. Residential areas:

  1. East Side: This neighborhood is known for its young and diverse population and offers a thriving market for retail establishments.
  2. Historic Third Ward: A trendy area with chic apartments and condominiums, attracting young professionals and affluent residents.
  3. Bay View: A familyoriented neighborhood with a mix of residential and commercial spaces, providing a steady stream of customers.

2. Commercial areas:

  1. Downtown Milwaukee: This area boasts a blend of office spaces, tourist attractions, and numerous shopping centers, making it an ideal location for an outlet mall business due to its high footfall.
  2. Mayfair Mall vicinity: Located in a suburban setting, this commercial zone attracts shoppers from nearby residential areas, providing a potential customer base for an outlet mall.
  3. Grand Avenue Mall: Although this shopping center has faced challenges, its central location and ongoing redevelopment plans make it a promising spot for an outlet mall business.

The Prospects of Owning an Outlet Mall Business in Milwaukee, WI

The outlet mall industry in Milwaukee, WI presents promising prospects and can be a lucrative investment opportunity. Here are some key points to consider:

  1. Growing demand: The demand for discounted, highquality goods remains strong in Milwaukee, making an outlet mall business a viable option.
  2. Diverse customer base: Milwaukee’s population includes a mix of young professionals, families, and retirees, catering to various shopping preferences.
  3. Tourist attractions: As a city known for its festivals, sports teams, and cultural events, Milwaukee attracts tourists throughout the year, providing an additional customer base for an outlet mall business.
  4. Competitive advantage: While there are existing shopping centers in Milwaukee, an outlet mall business can offer unique, discounted merchandise, setting it apart from regular retail stores.

Investment Required and Potential Return on Investment

Opening an outlet mall requires a significant initial investment, including upfront costs for purchasing or leasing retail space, renovating the premises, and stocking the stores with inventory. On average, one can expect to invest between $5 to $15 million, depending on the size and location of the outlet mall. Operating costs, such as employee salaries, marketing, and maintenance, should also be factored into the budget.

However, despite the significant capital investment, owning an outlet mall business in Milwaukee, WI offers the potential for substantial returns. The success of an outlet mall largely depends on factors such as location, marketing strategy, and product selection. On average, outlet malls in the United States report an annual revenue of $100 million, with a profit margin of 20% to 30%.

Suitable Locations for an Outlet Mall Business

Consider the following locations in Milwaukee that offer suitable demographics and commercial viability for an outlet mall business:

  1. Downtown Milwaukee: With its high foot traffic, proximity to various amenities, and a mix of businesses, this area presents an excellent opportunity for an outlet mall business.
  2. Mayfair Mall vicinity: The nearby residential areas, combined with the existing retail presence, make this location an attractive choice for an outlet mall.
  3. Historic Third Ward: This trendy neighborhood, filled with young professionals and affluent residents, presents a demographic wellsuited for an upscale outlet mall.


Starting an outlet mall business in Milwaukee, WI offers promising prospects for success. With a growing market, diverse customer base, and suitable locations, entrepreneurs can tap into the demand for discounted merchandise. While significant capital investment is required, the potential revenue and profit margins make opening an outlet mall a worthwhile venture. Consider the various residential and commercial areas in Milwaukee, such as the downtown area, Mayfair Mall vicinity, and the Historic Third Ward, when looking for the ideal location for your outlet mall business.